Digitalization of Hotels and Campsites
entropy© in the Mallorcan tourism sector
The project
Bitgrup has deployed entropy© in the Mallorcan tourism sector and expanded to campsites in Girona through the SMARTCAMP project
Bitgrup has deployed entropy© in the Mallorcan tourism sector and expanded to campsites in Girona through the SMARTCAMP project. In Mallorca, the solution monitors occupancy, environmental quality, resource consumption, incident detection, and weather forecasting in Hotel Lago Garden, Arabella Golf Resort Mallorca, Hotel Capricho & SPA, and Villa Miel SL.
In Girona, SMARTCAMP transforms campsites into smart destinations by integrating IoT sensors, reservation and point-of-sale systems, customer behavior analysis, and modules for price and marketing optimization—all accessible through a unified hybrid environment.
Main Areas of Action
Safety and Emergency Management:
At Hotel Lago Garden, HD cameras with anomalous behavior detection were installed. Smoke and flood sensors ensure immediate activation of alert protocols for security staff.
Technical Development and Innovation
The solution relies on an on-premise data center (CPD) at each site, mirrored in the cloud to guarantee operational continuity and disaster recovery. Key components include:
- Resource Management:
At Hotel Capricho & SPA, water and energy consumption sensors are deployed in rooms, laundry facilities, and common areas. Additionally, waste container fill sensors optimize collection routes. All data is visualized via a Google Cloud dashboard. - Guest Experience:
At Hotel Villa Miel SL, smart rooms feature presence sensors, automated climate control, and LED lighting regulation. A LoRaWAN gateway transmits information to a mobile reception dashboard for personalized service delivery. - Weather Forecasting:
At Arabella Golf Resort Mallorca, high-resolution weather stations and nowcasting models are integrated into the platform to send rain and lightning alerts to the maintenance team. - Smart Camping Destination:
In Girona, SMARTCAMP integrates sensor readings for water, energy, air quality, weather, and waste, along with marketing, user behavior, and dynamic pricing modules. This provides managers with insights on occupancy, customer preferences, and per-plot profitability.
Additional Technologies and Features
- Multi-vertical sensors deployed in hotels, golf courses, and campsites to measure environmental, resource, and operational variables
- Smart video surveillance with real-time people flow and intrusion analysis
- AI-based predictive models for weather nowcasting, irrigation optimization, and anomaly detection
- Specialized modules with API integration with DeepSense for marketing, behavior analysis, and pricing in SMARTCAMP
- Unified web and mobile dashboard with configurable KPIs, push alerts, and data correlation from any location
Objectives
- Operational Efficiency: Reduce energy and water consumption by up to 30% in the tourism sector
- Safety: Detect emergencies in under 10 seconds after sensor activation
- Sustainability: Optimize irrigation and minimize waste
- Personalized Experience: Adjust climate and lighting to match guest profiles
These implementations demonstrate how Bitgrup, through entropy©, delivers advanced and scalable IoT solutions to transform the island’s tourism sector—improving efficiency, safety, and customer satisfaction.